About the Standard
Rebuilding trust in coaching, together.
"Coach" is one of the most overused titles in business, and clients pay the price for that. The Coaching Standard uses a transparent, tiered process, with public voting and independent review, so recognition means something specific.
The four tiers of The Standard
Every coach starts as a Nominee, and each tier after that has to be earned.
Tier 1
Nominee
Submitted by the community and accepted for public voting.
Tier 2
Verified Coach
Identity and credentials confirmed by our team.
Tier 3
Licensed Coach
Holds a recognized professional coaching license.
Tier 4
Board Approved
Reviewed and endorsed by The Coaching Standard board.